JANE IREDALE MINERAL MAKE-UP
Jane Iredale mineral makeup is the makeup for the new millennium. Formulated with pure micronized minerals and pigments, these all-natural cosmetics have the ability to cover almost any skin problem. Unlike so many makeup collections, the Jane Iredale line contains no oil to clog or enlarge pores and no talc, which can dry the skin. Each product is free of perfume, alcohol, chemical additives and artificial dyes, yet they all offer coverage that traditional makeup can only envy.
Perfect for those with rosacea, acne and other sensitive skin conditions, Jane Iredale makeup evens the skin’s tone while actually nourishing, soothing and protecting with natural ingredients. Jane Iredale … as nature intended.
As one of the original mineral makeup lines, Jane Iredale sets themselves apart from the competition by offering a wide variety of cosmetics for the face, cheeks, eyes and lips in every color imaginable. You’ll not only be able to create any look you desire, but that look will last all day long — without harming your skin.
Jane Iredale Amazing Base, PurePressed Base, Powder-Me SPF, Dream Tint and Lip Drink are now recommended by the Skin Cancer Foundation, which means you can trust these popular products to provide SPF 15 and higher water-resistant sun protection without causing sun sensitivity or skin irritation.
What is an SPF rating?
Sun Protection Factor (SPF) refers to the U.S. Food and Drug Administration’s (FDA) approved techniques to assess the efficacy of a sunscreen in the Ultraviolet B (UVB) portion of the spectrum. An SPF rating does not measure Ultraviolet A (UVA) protection.
The textbook definition of SPF is the ratio of the time of ultraviolet radiation (UVR) exposure necessary to produce minimally detectable erythema in sunscreen-protected skin to that time required to produce the erythema in unprotected skin. A typical testing protocol is as follows: skin in a non-skin-exposed area, such as the buttocks or lower back, is covered with light-proof adhesive foil; 1-cm areas of foil are removed sequentially so that each area receives a defined dose of UVB. The following day, the patient returns to be examined and areas are assessed for erythema (redness).
So, the SPF number gives you some idea of how long you can stay in the sun without burning. For example, if you normally burn in 10 minutes without sunscreen and you’ve applied a liberal dose of a sunscreen with an SPF number of 15, you should be protected from sunburn for 150 minutes. This does not mean that you are protected from other radiation damage. A broad spectrum sunscreen is required to give protection in the UVA range as well.
A Very Water Resistant rating is given if that same sunscreen still tests at the same SPF after being applied to human subjects and submerged in moving water for four 20-minute immersions. Our powders achieved an SPF 20 for the loose and pressed bases . They all received a Very Water Resistant rating. Under the new FDA monograph, it is no longer permissible to claim a “Water Proof” rating.
What’s the difference between a sunscreen and a sunblock?
Under the new FDA monograph the word “Sunblock” is no longer allowed. The FDA is trying to eliminate any confusion the public may have or sense of false security. However, the titanium dioxide and zinc oxide in our bases literally block UV rays by acting like tiny mirrors on the skin reflecting, refracting and absorbing rays. Most chemical sunscreens have highly efficient absorption capabilities through the UVB, partly the UVA, and in some instances infrared wavelengths. Once the chemicals have absorbed their limit, the sunscreen ceases to be effective. (Absorption is the process in which light is “lost” when it falls on a material. The light is not actually lost, but is converted into some other energy, such as heat.)
Dr. Nicholas J. Lowe and Dr. Josia Friedlander, both from the Skin Research Foundation of California, said in their recent book Sunscreens: Development, Evaluation, and Regulatory Aspects: A new subclass of physical blockers, micronized reflecting powders, have more recently been made available from a variety of manufacturers. Unlike traditional physical blockers, micronized reflecting powders are less visible, yet provide broad-spectrum protection against UVR. These should prove useful in UVR-sensitive patients resistant to older physical blockers for cosmetic reasons. An additional benefit is that they do not cause photosensitization.
Not all mineral powders have an SPF rating. If they do, the SPF rating must be specified on the label.
How much sunscreen must be applied to get the protection advertised?
Much more than you think! At a recent conference of dermatologists, we learned that if you imagine your cupped hand mounded with shaving cream, that’s the amount you must apply to achieve the SPF rating that the product claims. The FDA suggests: to get the maximum protection from your sunscreen, apply at least one large handful about 30 minutes before you go outside, and reapply after swimming, toweling dry, or participating in any vigorous activity that causes heavy perspiration.
Is there such a thing as a safe tan?
No! A tan is a sign of injury. It is the body’s attempt to increase sun protection after the skin is already permanently damaged by an overdose of ultraviolet radiation! 80% of the visible signs of aging is due to sun exposure. And that means all sun exposure, because radiation is cumulative. Walking to the mailbox, getting in your car, and sitting by the window all count! Unprotected exposure to the sun is like sitting in a time machine on fast-forward.
Which are the most damaging rays?
UVB rays were once thought to be the culprits because they penetrate and affect the epidermis, but UVA rays are now known to be equally if not more damaging. According to Dr. Madhu A. Pathak at the Harvard Medical School: Many lines of evidence indicate that the primary biological actions of UVA radiation involve DNA damage.
UVB emissions from the sun undergo significant seasonal variations; the UVA emissions, however, do not appreciably change over the course of the year. The amount of solar UVA reaching the earth’s surface is much greater than that of UVB. Also, UVA is transmitted by most window glass and many plastics that do not transmit UVB.
Always check to make sure your sunscreen protects from UVB and UVA, but be aware that regardless of the advertising no sunscreen product screens out all UV rays. The best defense is to try to minimize your exposure between the hours of 10 a.m. and 3 p.m. The effects of infrared rays (felt by the body as heat) are not fully known, but according to Drs. Lorraine and Albert Kligman from the University of Pennsylvania; they cannot be ignored in connection with photoaging.
What are some of the effects of sun exposure?
Lines, wrinkles and sagging are the direct result of sun damage to the underlying collagen and elastin fibers. Hyperpigmentation can be caused or exacerbated by sun irritation to the melanocytes, which in turn causes over-production of melanin, which is in fact the body’s attempt to protect itself. Then add hypopigmented macules, telangiectasias and raised, roughed precancerous actinic keratoses, and the result of tanning is not a pretty sight.
Didn’t I just hear that sunscreens aren’t effective against melanoma?
No, Dr. Marianne Berwick only said that it is not safe to rely on sunscreens to prevent melanoma. This doesn’t mean stop wearing them. Melanoma is now the 10th most common type of cancer in the U.S. The number of cases has risen dramatically, increasing to 42,000 a year. Most dermatologists feel that it takes over 20 years for melanoma to develop. Those with this cancer today had to have been exposed to the sun’s damage two decades ago before effective sunscreens had been developed.
Dr. Roger Ceilley, president of the American Academy of Dermatology said: To be most effective, sun protection should begin in childhood and continue throughout life. Overwhelming evidence supports the beneficial effect of sunscreen usage, not only in preventing painful sunburn, but also in preventing photoaging and skin cancer, including melanoma. We believe it would be irresponsible to recommend that regular use of sunscreen be discontinued.
Can sun damage be reversed?
We are told that some of it can be if, and only if, the skin is always protected from the sun. The excellent skin care products on the market today can substantially aid the skin in reversing sun damage. But they do no good if they aren’t combined with sun protection. Months of hard work can be undone in one morning working in the garden with no sunscreen, hat or gloves on.
We get very few complaints about our makeup, but here are the problems we sometimes hear and what we suggest to solve them. Usually, it requires just a simple adjustment. Most women are used to a liquid foundation that they have to apply in copious amounts to get any coverage. The switch to a powder that is applied in small amounts and gives instant coverage may take some suspension of disbelief as well as some practice. We always recommend that the tools that were designed for these powders be used. This isn’t just to sell product – the results are visibly better.
“Too Much Shine”
Layering too thickly and pressing into the skin with a sponge tends to separate the individual minerals. This pulls the mineral that creates the glow to the surface. It is easy to avoid this by applying the minerals in thin layers in downward strokes with the brush. Keep adding layers until the desired coverage has been reached. It may also help to spritz with our D2O, Balance or POMMISST and then blot. Try applying PureMatte on top. For very oily skin with large pores, apply Absence underneath powders especially in the large-pore area. Apply minerals on top and touch-up with PureMatte throughout the day, or freshen the skin with the completely natural Facial Blotting Papers.
“Accentuates Pores Or Fine Lines”
Try using the pressed powders not the loose. Spritz with D2O, Balance or POMMISST and blot, or mix the loose powders into a moisturizer and make a cream foundation. Apply it with fingers or a sponge. If the powders appear to accentuate lines under the eyes, dampen a cotton pad with D2O or Balance and gently press it on the problem area, or dab on a small amount of moisturizer.
“Uneven and Blotchy”
This is usually because the minerals have been applied before the moisturizer has been absorbed or because the moisturizer being used only lays on the surface of the skin. The simple solution is to wait a minute for the moisturizer to disappear or to blot any excess.D2O, Balance or POMMISST are good substitute moisturizers for oily skin.
Also, some unevenness can be attributed to sponge applicators that do not “move” on the skin. This is why, if a sponge is used, we recommend our Flocked Sponge. It’s the only sponge we’ve found that blends the powders and does not drag. The sponge in the pressed compacts is only meant for touchups.
This was probably chosen in poor lighting. The best way to test for the right color is to do it on the jaw line in daylight. The color should disappear if it blends perfectly with the skin. An easy way to begin is to test Natural and Amber. They both have the same value, but Natural has a pink undertone and Amber a yellow. You will be able to see quickly whether to try a lighter or darker base and which undertone best complements the skin. It is easy to adjust a loose base color by mixing in an opposite. For example, if the color is too light, choose a darker shade with the same undertone. If the base is too yellow, choose a pink base as the mixer. Try a small amount in a dish first to get the right proportions. To mix the powders well, use a clean kitchen whip. This will combine the colors in seconds.
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Is the makeup safe for all skin types?
It’s important to know that anyone can be allergic or sensitive to anything. However, we have eliminated the known sensitizers from our makeup. Fragrance, FD&C dyes and synthetic preservatives are the top three sensitizers. Individuals with extreme chemical sensitivities wear our makeup successfully.
Is it alright to use it on acne-prone skin?
Yes. It is completely non-comedogenic and allows the skin to breathe and function normally. It also easily covers the redness common with eruptions. We have had many aestheticians report to us that they have seen an improvement in the skins of their clients since they have been using the Iredale cosmetic line.
May I use jane iredale with Retin-A?
Yes. Iredale can be used with any skin care regimen. The SPF the minerals provide is especially important while using Retin-A or AHA’s.
Is it necessary to wear additional sunscreens when using the minerals?
No. You may if you wish. We always believe that you can’t wear too much protection in the sun. However, be careful of comedogenic or sensitivity reactions to some chemical sunscreens. Because our minerals provide a physical sunscreen, there is no need to wait for protection to begin.
Does Liquid Minerals have an SPF?
No, but it has ingredients such as Coenzyme Q10 and Vitamin C that help to repair the cells suffering from UV damage.If you apply a layer of powdered minerals over Liquid Minerals, you are helping to repair and protect the skin. Using Absence underneath Liquid Minerals also provides sun protection.
How soon can the makeup be applied after laser, microdermabrasion or peels?
The minerals can be applied immediately after a microdermabrasion or a light peel. They will not only cover the redness, but the titanium dioxide and zinc oxide are known anti-inflammatories that will help to calm the erythema. It is important to replace the stratum corneum that has been lost after these kinds of procedures. The stratum corneum is the body’s first defense against the sun.
Application after laser resurfacing must depend on the physician’s permission, which can be from 5-12 days depending on the laser used and how deeply it was used. It is essential for healing skin to be protected by the sun. Minerals provide this as well as coverage and soothing properties.
What are the best colors for camouflaging redness?
Definitely not green! Green works fine for artists working on canvas when they want to neutralize red, but it doesn’t work on the human skin. It leaves a gray, ghost-like pall, which is very unattractive. Our yellow bases will conceal redness. Our most versatile yellow base is Warm Sienna, and that is our most popular color for camouflaging erythema. Warm Silk, Amber, and Golden Glow also work well.You might want to check out our Camouflage Techniques videos in the Brush Up Your Technique section.
Is the loose or pressed powder better for post-laser?
Either will cover the erythema and give the necessary sun protection. You might want to bear in mind, however, that the new skin after laser is extremely sensitive and the fewer ingredients you have to worry about, the better. The loose powders contain less than the pressed. Our advice on lasered skin is to keep it as simple as possible.
Will the minerals cover bruising or birthmarks?
Yes. However, the shadow of some dark bruising may show through. Try Disappear, the peach Circle\Delete or Enlighten to camouflage anything that the powders won’t. Please refer to the individual products to learn how to use them. You might also want to refer to our video on concealing bruising in the Brush Up Your Techniques section.
What does a water- and perspiration-proof rating mean?
Under the new FDA monograph, no manufacturer is now allowed to claim a “water proof” rating. The highest nomenclature that can be used is “very water resistant.” This is a rating allowed by the FDA when a product has successfully completed its criteria for underwater testing. It requires that product be placed on a human subject and immersed in moving water for 80 minutes. The SPF is then tested. In the case of our makeup, it maintained its SPF and, therefore, acquired a “very water resistant” rating.
It applies to our mineral powders this way. If you are perspiring heavily or swimming or you’ve been caught in the rain, don’t wipe your face with the towel – just pat it. You may remove a small amount of the makeup, but the majority will stay on the skin. Dancers have found jane iredale to be much easier than usual makeup because they don’t have to keep reapplying it during performance. If you are exercising in the sun, it would be wise to brush on another layer of minerals after you’ve dried you face.
Does jane iredale work on older or aging skin?
Yes. Because this is a light-reflective cosmetic, it obscures fine lines and wrinkles and gives a healthy glow to the skin, making it look younger. Matte makeup absorbs light and allows the eye to see “into” the skin. On a very lined skin, after applying the minerals, it is helpful to spritz with our D2O,Balance or POMMISST hydration sprays. This sets the makeup, softens lines and gives a dewy look. The technique of spritzing the sponge first and applying the minerals as a wash also helps to minimize fine lines, wrinkles and large pores.
Are the powders drying?
No, quite the reverse. Our minerals actually trap moisture between the skin and the crystal layer. The conception that powders are drying comes from the high use of talc in most formulas – up to 90%!
What moisturizer is best used with the powders?
Your favorite. Just wait for it to be absorbed so that you have a smooth canvas on which to work. If you don’t, the powders will grab unevenly.
What are the coloring agents in your cosmetics?
We color mostly with iron oxides. We use ultramarines (ground Lapis Lazuli, a blue mineral) and chromium oxide greens in our blue and green eye shadows. We use small amounts of carmine in some products when brighter colors are required. Vegans and those practicing Kosher will want to avoid the makeup colors containing carmine.
Is it O.K. to put your blush on eyes?
Yes, because we don’t use FD&C dyes in our blushes. FD&C dyes are not allowed for use around the eye area. Some red dyes (like Red #40) are known comedogens. Break-outs in the cheek area could be related to this.
Do the eye shadows crease?
Generally not, although those with oily eyelids (unusual) may want to apply our lid primers, Canvas, Petal and Lemon, that effectively control oil. A layer of PureMatte on the lids first can also be effective.
Are the lip and eye pencils interchangeable?
Absolutely. They all have the same ingredients.
Is the makeup easy to apply?
Yes! The problem that first-time wearers commonly encounter is that they apply too much. Because they are used to using makeup that has large amounts of filler and not a lot of “pay-off,” they use the same techniques when applying jane iredale. With minerals, less is more. Please refer to the individual products for technique details.
How long does it take to apply a full makeup?
Ten to fifteen minutes and it will last all day with minimal need for touch-ups!
May I apply it over my regular foundation?
Yes, but we don’t know why you would want to. Try it and see the amount of coverage you get just with the minerals. You’ll be amazed! For maximum coverage, put on a layer of Liquid Minerals and then brush Amazing Base or PurePressed on top.
What cleanser should I use?
Your favorite. The minerals can be removed with any cleanser. They won’t, however, come off with plain water. Try our Magic Mitt for a squeaky clean face without the need to use a cleanser.
Do men use Iredale Mineral Cosmetics?
Yes. Because the minerals are undetectable, they feel comfortable wearing them. In fact, newscasters are now using the powders on high definition television because their old makeup was obvious to the television cameras.
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